The ‘powerhouse of positivity’ content material studio groups with ‘powerhouse model builder’ to safe shopper product alternatives across the juggernaut DIY model
NEW YORK, Might 19, 2022 /PRNewswire/ — As we speak, the award-winning, world digital studio, TheSoul Publishing declares partnership with Retail Monster, the main world model extension firm, to develop licensing and retail applications round its flagship franchise, 5-Minute Crafts.
Identified across the globe for its constructive, enjoyable and quirky crafts, 5-Minute Crafts, is the world’s high DIY model and the one channel to persistently rank among the many high ten on each YouTube and Fb. Igniting a artistic spark each day by providing viewers intelligent options to on a regular basis issues, 5-Minute Crafts’ viewers reaches 350M+ YouTube mixed subscribers, 300M+ Fb mixed followers, 55M+ Instagram subscribers and 25M+ TikTok mixed followers.
“As TheSoul Publishing premieres at Licensing Expo for the first-time ever, we’re extremely excited to announce our collaboration with Retail Monster, a frontrunner within the shopper product area. They repeatedly elevate manufacturers with compelling retail and licensing alternatives, and we all know they may carry an modern and enjoyable method to our flagship model, 5-Minute Crafts,” mentioned Ines Pacheco, Director of Licensing at TheSoul Publishing. “With profitable contact factors to our viewers already established via digital and streaming video, podcasting, music and extra, licensing applications will now additional join TheSoul to our followers and develop our suite of manufacturers into family names.”
“We’re thrilled to be working in partnership with TheSoul Publishing on their immensely well-liked model 5-Minute Crafts. There may be an unbelievable alternative to attach with U.S. customers at retail by creating compelling and tangible merchandise which replicate the enjoyable DIY expertise of this model” mentioned Michael Connolly, Founding father of Retail Monster LLC.
Referred to as the powerhouse of positivity, the worldwide chief in digital video views, TheSoul Publishing is diving into the merchandising world because it opens its doorways to alternative on the 2022 Las Vegas Licensing Expo. With over one billion followers and subscribers throughout social media, the digital studio might be exploring potential licensing partnerships across the studio’s model portfolio together with 5-Minute Crafts, 123 GO!, Child Zoo, Avocado Couple, La La Life, Polar and extra.
About Retail Monster
Launched by an Govt Workforce that brings over 70 years of retail, shopping for, gross sales, advertising and marketing, finance, and licensing expertise to its shoppers, Retail Monster LLC (www.retailmonster.com) makes use of its relationships with best-in-class producers and retailers to ship strategic licensed applications to shelf. Established in March 2016, Retail Monster operates workplace areas out of Los Angeles, New York Metropolis, Orlando, Bentonville, Ark., Minneapolis, and London, United Kingdom.
About TheSoul Publishing
TheSoul Publishing is an award-winning digital studio that produces entertaining, constructive and authentic content material for a worldwide viewers.
One of many world’s most prolific and well-liked on-line media corporations, TheSoul Publishing reaches multiple billion social followers throughout Fb, Instagram, TikTok, YouTube, Pinterest, and Snap. Its world artistic workforce persistently delivers participating and irresistibly shareable content material for all ages, in 19 completely different languages, distributed through a social media-driven cross-platform community.
From cutting-edge 3D expertise, to eye-catching cease movement, from enjoyable live-action to catchy music movies, from inspirational craft tasks to vibrant animation, TheSoul Publishing’s portfolio of media manufacturers has all of it. TheSoul Publishing’s universe of well-known channels consists of 5-Minute Crafts, Vibrant Facet, 123 GO!, Avocado Couple, La La Life, Teen-Z, Slick Slime Sam and Polar.
Its most-viewed channel, 5-Minute Crafts, is the primary DIY digital model on the planet and the one model to persistently rank among the many High-10 of all YouTube channels and among the many High-10 of all Fb pages.
Present initiatives embody growth throughout extra social media, music, podcast and streaming platforms reminiscent of TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese language platforms together with Xigua, Douyin and Bilibili in addition to the continued development of its extraordinary world manufacturing workforce, to supply its followers extra of the content material they crave.
TheSoul Publishing has garnered quite a few accolades together with the ‘Digital Studio of the 12 months’ on the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations together with ‘Finest Use of YouTube’, and a 2022 Webby Honoree for ‘Finest General Social Presence in Media/Leisure’.
For additional details about TheSoul Publishing go to the web site.
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SOURCE TheSoul Publishing