itrac, LLC Completes A number of Acquisitions, Creating Main Outsourced Dental Advertising and marketing, MarTech, and Recruiting Platform


TAMPA, Fla., Might 26, 2022 /PRNewswire/ — itrac, LLC, a portfolio firm of HealthEdge Funding Companions and 424 Capital, has expanded its product and repair providing by the completion of three strategic add-on investments. With workplaces in Oregon, Texas, Indiana, Georgia, and Florida, itrac is likely one of the main and longest-standing dental advertising and marketing businesses within the US, providing a collection of promoting expertise (“MarTech”), outsourced advertising and marketing, coaching, and membership software program options to help dentists and their practices obtain their targets. Following the appointment of Steve Karasick as itrac’s CEO in early 2021, the corporate launched into an aggressive M&A technique which has efficiently resulted in three extremely accretive companies becoming a member of the itrac household – DentalPost, SmartBox Dental (“SmartBox”), and Native Seek for Dentists (“Native Search”).

DentalPost, headquartered in Atlanta, Georgia, is a technology-powered human assets resolution providing recruitment, interview administration, and profession growth assets for dental professionals and practices. The corporate operates the dental business’s premier recruitment platform, enabling dental workplaces nationwide to streamline hiring by best-in-class on-line and cell options. Because the business’s single largest consumer base of dental professionals, DentalPost helps dental hiring managers supply extra candidates, improve retention and make smarter hiring choices utilizing assessment-driven hiring and screening instruments. The recruiting platform is a strategic addition to itrac’s suite of promoting, coaching, membership software program, and MarTech choices. DentalPost founder Tonya Lanthier will stay with the corporate post-closing as President of DentalPost.

“DentalPost was began to fill a important want available in the market: a dental-specific job board to assist dental practices and professionals join and discover a higher fit. On the coronary heart of our progress is a mission and imaginative and prescient to enhance the lives of dental professionals and the tradition and vitality of dental practices, serving to them discover the appropriate fit by extra knowledgeable hiring and profession choices,” stated Tonya Lanthier, DentalPost Founder & President. “At DentalPost, now we have lengthy envisioned the way forward for the best dental group being pushed by sensible, technology-enabled information and group administration instruments. Being part of itrac’s first-class MarTech funding portfolio positions us to additional elevate and broaden HR and group administration options to propel the dental business ahead.”­

SmartBox, headquartered in New Albany, Indiana, is a full-service digital advertising and marketing and administration company offering providers to dental practices all through the US, consisting of web site design and launch, on-site and off-site search engine optimization, persevering with training, and follow coaching, in addition to available dashboards and reporting powered by their proprietary PracticeHQ expertise. SmartBox Founder and CEO Colin Receveur has joined itrac’s board of administrators post-closing.

“SmartBox clients won’t see any disruption in deliverables, however somewhat an elevated funding within the expertise, providers, and progress instruments we are able to provide them, “stated Colin Receveur, founder, and CEO of SmartBox.

Native Seek for Dentists, based mostly in Austin, Texas, is an internet-based dental advertising and marketing enterprise. The corporate’s providers embody digital advertising and marketing options, net growth, and popularity administration for impartial dentists throughout the US. Native Seek for Dentists additional enhances itrac’s complete suite of outsourced digital advertising and marketing options.

“We’re excited in regards to the mixture of itrac’s present merchandise with SmartBox, DentalPost, and Native Seek for Dentists, making a market main supplier of outsourced advertising and marketing providers, MarTech, coaching, and recruiting for impartial dentists throughout the nation. SmartBox, DentalPost, and Native Seek for Dentists have every impressed us with their respective clients, excellent dedication to high quality providers, firm values, and serving to dentists thrive. Partnering collectively, we consider the mix of groups, options, and assist we are able to convey to Dentistry is second to none,” stated Steve Karasick, itrac CEO. Following the acquisitions, itrac has a nationwide footprint with clients in all 50 states. itrac is owned by HealthEdge Funding Companions, 424 Capital, Eagle Personal Capital, the founders, and administration.

Wyatt Tarrant & Combs suggested SmartBox on the transaction and KPMG Company Finance LLC served as unique monetary advisor to SmartBox. Mazzone & Associates served as monetary advisor to DentalPost. Woodbridge Advisors served as monetary advisor to Native Seek for Dentists.

itrac, LLC is likely one of the main and longest-standing dental MarTech corporations within the US. Anchored by Dental Revolution and illumitrac Software program®, itrac, LLC helps dental practices rework their practices right into a thriving enterprise.

HealthEdge Funding Companions, LLC is an operating-oriented non-public fairness agency based in 2005 that focuses completely on the healthcare business. HealthEdge seeks to attain superior returns by investing in companies that profit from the data, expertise, and community of relationships of its companions. HealthEdge’s companions have greater than 100 years of mixed working expertise in healthcare as CEOs and traders. For extra data on HealthEdge, please go to

424 Capital is a progress capital accomplice that invests in decrease middle-market corporations inside expertise and tech-enabled providers. 424 Capital works in partnership with founders and administration groups to speed up and scale for long-term progress. Focusing totally on investments in healthcare and renewable vitality, we spend money on, empower, and allow corporations to step up, stand out, and make a distinction on the earth. For extra details about 424 Capital, please go to


Becky Meek, Chief Advertising and marketing Officer
[email protected]

SOURCE itrac, LLC,



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