DENVER , Might 31, 2022 /PRNewswire/ — As we speak, Homebot, an award-winning, consumer engagement and retention portal that empowers customers to construct wealth by homeownership, introduced it has built-in with Surefire, the industry-leading buyer relationship administration (CRM) and mortgage advertising and marketing automation software program from Black Knight, a premier supplier of software program, knowledge and analytics that drives innovation within the mortgage lending, servicing and actual property industries, in addition to the capital and secondary markets. This integration helps streamline the supply of homeownership insights to assist foster consumer retention.
Utilizing the Surefire CRM as a system of file, the API integration updates Homebot with buyer and mortgage file knowledge, initiating an automatic workflow that delivers Homebot’s month-to-month personalised house finance insights. Homebot’s month-to-month digests function monetary dashboards that show purchasers estimated house worth, potential promoting and refinance eventualities, short-term rental choices, funding potentialities and extra. With Homebot’s personalised house finance insights, debtors usually tend to join with their mortgage officer and actual property agent after they’re curious about shopping for their subsequent house.
“Integrating with Surefire automates the switch and ongoing replace of buyer knowledge so mortgage originators can benefit from the relationship-building advantages of Homebot immediately,” stated Homebot CEO Charlie Pratt. “Homebot’s month-to-month digest emails create helpful alternatives for lenders to retain previous prospects, co-brand with actual property agent companions and energize enterprise.”
“Our integration with HomeBot equips Surefire customers with one other highly effective instrument for serving to to create purchasers for all times,” stated Erik Enright, managing director for Surefire at Black Knight. “Surefire’s award-winning artistic content material and automatic advertising and marketing workflows, mixed with Homebot’s month-to-month digest emails, allow lenders to foster long-term relationships with debtors by offering them with helpful details about their house’s worth and various financing choices.”
Based in 2015, Homebot is a consumer engagement and retention portal that maximizes repeat and referral enterprise for lenders by empowering customers to construct wealth by homeownership. The award-winning portal delivers personalised, actionable intelligence all through the whole homeownership lifecycle to each consumer and prospect. With a median 50% month-to-month engagement charge, Homebot ensures lenders and brokers stay the trusted advisors that buyers depend on to make knowledgeable selections in regards to the largest asset they could ever personal, their house.
Twitter: @BlackKnight @mortgagecrm @homebotapp @VIPMortgageInc #mortgagemarketing #marketingautomation #digitalmortgage #fintech #housing
Director of Advertising and marketing
DepthPR for Surefire
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SOURCE Homebot, LLC