Chime at this time introduced that Vineet Mehra will be a part of the corporate as its new Chief Advertising Officer, efficient Could 31, 2022. Mehra will assist the corporate to additional its mission of serving to its members obtain monetary peace of thoughts.
Mehra joins Chime from Good Eggs, the place he was Chief Progress and CX Officer. Previous to Good Eggs, he was International Chief Buyer Officer at Walgreens Boots Alliance the place he helped steer the corporate via the height of the pandemic throughout the U.S. and U.Okay and International Chief Advertising Officer at Ancestry the place he and his group reworked the model and introduced shopper genetics into the cultural mainstream making Ancestry DNA one of many best-selling merchandise within the class. Mehra additionally served as International President of Johnson & Johnson’s Child Care Division and International President of their Advertising Operate.
“Vineet is a good match for Chime at an necessary interval of development for our firm. His expertise goes properly past the advertising and marketing operate. We’re enthusiastic about him serving to to speed up our motion to vary the way in which monetary providers are designed and delivered.”
– Chris Britt, Chime CEO
Mehra will assume the CMO position from Melissa Alvarado, who will proceed to function a member of Chime’s govt group.
“I additionally wish to thank Melissa Alvarado who has led advertising and marketing and development since our inception in 2014. She has scaled chime to grow to be the No. 1 most cherished banking app at this time.”
– Chris Britt, Chime CEO
Mehra is a acknowledged chief, and was named by Forbes as one of many world’s 50 most influential CMOs, and in 2019, Advert Week named him as certainly one of their Prime 20 Tech CMO’s. In his position, Mehra will oversee Chime’s development initiatives throughout the U.S. along with growing impactful advertising and marketing and promoting initiatives. Mehra will report back to CEO Chris Britt and function a member of the Government Committee.
“Chime is a transformational firm that’s driving change and setting the brand new customary for member care within the monetary providers trade. I’m excited to hitch at a stage of large development and at a time when our members want us greater than ever. I’m keen to hitch the group and construct off the sturdy basis already laid from the earliest days of the corporate. The longer term is shiny, and I can’t wait to get began.”
– Vineet Mehra
Mehra additionally serves as International Chairman of the Board at Effie Worldwide, and on the Advisory Boards of Spotify, and WPP, in addition to serving on the board of publicly listed AdTheorent, a number one programmatic digital-advertising firm.
Chime not too long ago introduced the appointment of its new Chief Technique Officer and SVP of Company Improvement, Jared Grusd who will work alongside Mehra to reinforce Chime’s present development and to assist chart out and obtain brief, medium and long-term objectives seamlessly. Grusd joined Chime from Snap Inc. and previous to that Spotify.
Chime is a monetary expertise firm based on the premise that fundamental banking providers ought to be useful, simple, and free. Chime goals to revenue with customers not from them and has a enterprise mannequin that doesn’t depend on shopper charges resembling overdraft, month-to-month service, or minimal stability charges. For extra info: www.chime.com
Chime is a shopper fintech firm and never a financial institution so we shouldn’t be known as “Chime Financial institution”. Chime companions with The Bancorp Financial institution and Stride Financial institution, N.A., Members FDIC, that energy the financial institution accounts utilized by Chime Members.